The demand for efficient time management is driving growth in the private aviation sector, with fractional jet ownership emerging as a key trend in Europe. Jetfly, a Luxembourg-based company founded in 1999, is a leading proponent of this model, offering shared ownership of aircraft like the Pilatus PC-12, PC-24 and Cirrus SF50.
According to the European Business Aviation Association (EBAA), the number of business aviation flights in Europe is projected to increase by 5%. Jetfly’s fractional ownership model currently accounts for approximately 18.5% of the global private aviation market, experiencing a steady growth rate of around 1% annually, according to Alazne Bilbao, Jetfly’s Director of Sales for Spain and Andorra.
In Spain, the market is growing at a faster pace, around 5% annually, driven by the country’s increasing prominence as an investment hub. In 2025, Spain became the second most sought-after European destination for private aviation users, alongside Portugal, positioning both countries as key entry points for investment in Europe.
Fractional ownership allows clients to enjoy the benefits of owning a private jet without the full financial burden and operational complexities of traditional ownership. Jetfly’s model allows customers to acquire a proportional share of an aircraft based on their flying needs, granting access to the entire fleet. Reservations can be made with as little as 24 hours’ notice from anywhere in Europe, with transparent billing based solely on flight hours, eliminating hidden costs for positioning or cancellations.
The typical contract duration is 10 years, with a guaranteed exit option after five years. This structure removes the burdens associated with traditional ownership, such as maintenance and crew management. Jetfly employs 500 professionals, including 250 pilots, and operates its own maintenance center, Jetfly Technik, and a pilot training academy, Fly7 Academy.
The initial investment for fractional ownership with Jetfly is around half a million euros, followed by monthly fees covering crew costs, insurance, positioning, cancellation, and maintenance. The company’s fleet of 70 aircraft includes 25 Pilatus PC-12s, 12 Pilatus PC-24s, and 3 Cirrus SF-50s, all designed by Philippe Starck.
Jetfly’s customer base has evolved in recent years. While traditionally consisting of established business leaders seeking discretion and efficiency, the company is now attracting a growing number of entrepreneurs aged 35 to 45, primarily from the technology and startup sectors. These new clients view private aviation not as a status symbol, but as a strategic investment to optimize time and enhance competitiveness.
Approximately 90% of Jetfly’s clients are European, with the remaining 10% coming from the Americas and other regions. France, the United Kingdom, Switzerland, and Germany are key markets. Clients prioritize direct connectivity between destinations not well-served by commercial airlines, utilizing private aviation to create customized routes and access smaller airports. Popular routes include Madrid to Portimão, Madrid to Courchevel, and Madrid to Gstaad-Saanen.
During the summer months, the Mediterranean region remains a dominant destination, with high demand for travel to the Balearic Islands, Italy, Croatia, and Greece. However, Jetfly notes a growing trend towards more unique and exclusive destinations, reflecting a desire for differentiated experiences.
Jetfly’s model ensures availability even with multiple owners per aircraft, thanks to a limited number of shares per plane and the company’s extensive fleet. The company emphasizes a highly professionalized structure, including certified maintenance, continuous crew training, and insurance coverage exceeding industry standards, to mitigate risk and enhance the overall value proposition.
