KCC Glass Launches ‘Foreston’ Flooring, Taps Pet & Wellness Trends with Innovative PVC
Seoul, November 25, 2025 – KCC Glass is making a bold move into the premium flooring market with the launch of ‘Foreston,’ a high-end PVC flooring material designed to appeal to both aesthetic sensibilities and a growing consumer focus on wellness and pet-pleasant living. Unveiled at a brand day event on November 22nd, Foreston distinguishes itself through advanced construction, eco-friendly materials, and a unique marketing approach that included a demonstration by popular dog trainer Jo Jae-ho of YouTube’s ‘Gaeranghae TV’ and his canine companions.
Foreston is the result of 30 years of flooring technology progress by KCC Glass. The flooring boasts realistic wood and stone textures and comes in larger formats – 900x900mm and 600x1200mm – previously uncommon in PVC flooring. Crucially, Foreston has earned ‘Pet Product Certification (PS Certification),’ a key feature highlighted during the launch event.Trainer Jo Jae-ho and his dogs showcased the flooring’s durability and suitability for households with pets.
Beyond pet-friendliness, KCC Glass emphasizes Foreston’s commitment to health and sustainability. The flooring utilizes a unique “dual construction method” to balance hardness and softness, enhancing walkability, noise reduction, and impact resistance.It’s the only domestic flooring product to feature an eco-friendly bio surface coating layer certified by the United States Department of Agriculture (USDA). The manufacturing process also prioritizes environmental responsibility by eliminating harmful substances like formaldehyde.
Foreston has also secured several eco-friendly certifications, including the Ministry of Climate, Energy and Habitat’s environmental label and the Korean Atopy Association’s recommended product mark.
“We have prepared this brand day event so that many people can directly experience the charm of Foreston,” stated a KCC Glass official. “We plan to continue to strengthen experiential content through various channels and expand contact points with customers.”
The launch of Foreston signals KCC Glass’s intention to position itself at the intersection of home design,pet ownership,and a growing consumer demand for healthier,more sustainable living spaces.
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