Windows 11 Gains Ground on Windows 10

Microsoft touts performance boost as adoption increases

The latest reports indicate that Windows 11 is finally catching up to Windows 10 in popularity, years after its release. Meanwhile, Microsoft is highlighting the improved performance and security features of its newer operating system.

Adoption Trends

Microsoft notes Windows 11 PCs run significantly faster than those using Windows 10, claiming a 2.3x speed increase. This data point is a key element in Microsoft’s marketing efforts to encourage users to upgrade.

However, one report suggests that some users are resisting the transition. Despite the overall gains, some users remain hesitant to switch.

Promotional Efforts and Support Deadlines

To further incentivize adoption, Microsoft is offering promotional pricing on Windows 11 Pro licenses through retailers like GODEAL24, where it is listed at €13.55. This is part of a broader strategy to migrate users before the end of Windows 10 support.

With the end of Windows 10 support looming, Microsoft is also promoting its Copilot+ PCs and Windows 365 as solutions for a secure and up-to-date environment. According to Statista, as of May 2024, Windows 10 still holds a 54.67% share of the desktop operating system market, indicating a substantial user base yet to be convinced (Statista 2024).

Security Push

Microsoft is emphasizing the security advantages of Windows 11. They are encouraging users to upgrade to protect their environments before Windows 10 support ends. The company’s EMEA division is actively promoting Windows 11, Copilot+ PCs, and Windows 365 as secure alternatives.