Far Cry Shifts Focus to Ongoing Experiences, Away From Standalone Titles
Ubisoft is restructuring the Far Cry franchise, appointing Sandra Warren as executive producer and Drew Holmes as brand director, signaling a departure from the series’ traditional standalone game model.The company will prioritize live service elements-including seasons, cooperative play, and multiplayer-over single-player, narrative-driven experiences akin to Far Cry 6 and Far Cry 5.
This strategic shift represents a significant evolution for the long-running Far Cry saga, impacting both players accustomed to distinct, self-contained installments and the advancement pipeline itself. Ubisoft intends to sustain player engagement through continuous updates and evolving content, mirroring successful models seen in other major franchises. While specific projects remain unannounced, the move indicates a future where Far Cry functions less as a series of releases and more as a persistent, expanding world.
Holmes, previously the screenwriter for Far Cry 5, will guide the brand’s direction alongside Warren. The emphasis will be on progression systems and “Experiences as a service,” suggesting a commitment to long-term player investment and recurring revenue streams.
