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Factor Bikes Demand Name Change for Israel-premier Tech sponsorship to Continue
September 22, 2025 – Factor bikes will only continue its sponsorship of the Israel-Premier Tech cycling team next season if the team removes “Israel” from its name and alters its branding, according to a statement from Factor founder Rob Gitelis to Cyclingnews. the move comes amid escalating protests and safety concerns surrounding the team’s participation in recent races.
“Without a name change, without a flag change, we won’t continue,” Gitelis stated, signaling a firm stance on the issue.
The pressure on the team follows a
