Media Buyer

World-Today-News.com is seeking a seasoned Media Buyer with deep expertise in managing high-performing campaigns across Pinterest, Snapchat, and Google Ads.The ideal candidate has successfully managed large-scale budgets, from tens of thousands to millions of dollars, with a focus on delivering measurable return on investment, driving conversions, and scaling growth across diverse platforms.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across Pinterest ads, Snapchat Ads, and Google Ads (Search, Display, youtube, Shopping).
• Manage large monthly ad budgets ($50,000 to $1M+) with precision and efficiency.
• Analyze and interpret campaign data to identify optimization opportunities and scale prosperous strategies.
• Conduct A/B testing on creatives,copy,targeting,and landing pages.
• Build detailed audience segmentation strategies tailored to each platform.
• Collaborate with creative, analytics, and conversion rate optimization (CRO) teams to ensure cohesive campaign execution.
• Stay ahead of platform algorithm changes, ad policies, and new features.
• Deliver clear, insightful reporting on campaign performance, spend, and growth opportunities.

Qualifications

• Three or more years of experience in paid media buying across Pinterest, Snapchat, and Google Ads.
• Demonstrated experience handling high-budget campaigns ($50K-$1M+ per month) at scale.
• Strong grasp of platform-specific strategies and best practices for direct response and brand campaigns.
• Advanced knowledge of Google Ads (Search, Display, YouTube, Shopping), Pinterest Ads Manager, and Snapchat Ads Manager.
• Proficient in analyzing performance metrics and using data to inform decisions.
• Comfortable managing multiple campaigns concurrently in a fast-paced environment.
• Excellent dialogue, time management, and project coordination skills.

Preferred Skills

• Experience in e-commerce, SaaS, or lead generation verticals.
• Familiarity with tracking tools, tag managers, and attribution models (GA4, UTM parameters, pixel integrations).
• Bonus: Experience in Meta Ads (Facebook/Instagram), TikTok Ads, or Amazon Ads.
• Working knowledge of creative testing.

This role is critical for driving growth and requires a data-driven individual who thrives in a dynamic environment. If you are passionate about performance marketing and have a proven track record of success,we encourage you to apply.