Europe Races too build AI Workforce Tailored to Its Own Rules, Facing US Competition
BERLIN – Europe is at a critical juncture in the artificial intelligence revolution, needing to rapidly develop a homegrown AI workforce specifically designed for its unique market conditions or risk being overtaken by US-developed solutions, according to industry leaders. The challenge lies in adapting AI “employees” – systems automating tasks previously done by humans - to European standards of quality, compliance, and data privacy, a stark contrast to the often quantity-focused approach prevalent in the US.
The potential for AI in automating traditionally manual processes is already being demonstrated, especially in sales. UK-based startup 11x.ai, which later relocated to the US after securing $50 million in funding, initially touted “digital workers” capable of automating sales workflows from lead generation to deal closure. However, a TechCrunch investigation in March 2025 revealed struggles with customer retention, ultimately leading to the CEO’s departure. Despite the setbacks, the company’s rapid growth underscored the transformative speed of AI in sales.
However, replicating a US-style AI sales system in Europe is proving arduous. Strict compliance regulations,particularly regarding unsolicited outreach,and the stringent data protection standards of GDPR present significant hurdles. “A US-centric AI employee simply cannot be dropped into European workflows,” argues a growing chorus of European AI developers.
This realization is driving a wave of localized AI development. Venta AI, a German startup, is focusing on building AI sales employees specifically tailored to European nuances, respecting cultural norms, legal boundaries, and data protection. As Venta AI founder Lucas Spreiter told Handelsblatt: “You wouldn’t hire an American for a German sales role – and the same applies to AI.”
The need for a European approach extends beyond sales. Industry experts believe Europe possesses the talent, research capabilities, and industrial efficiency to lead in the development of AI labor. Companies like Mistral, Black Forest Labs, and Langdock are already contributing to this effort, turning potential vulnerabilities into opportunities by prioritizing systems aligned with European values.
The stakes are high. Europe faces a clear choice: import AI labor from the US and risk falling behind, or invest in creating its own AI employees and capturing the economic and strategic benefits of this technological shift. The decision, experts say, will fundamentally define the continent’s position in the emerging AI-powered global economy.
