Effie Russia Celebrates 2021 Winners, Spotlights Rise of Sustainable Marketing
MOSCOW – Despite a challenging year for global marketers, Russia’s advertising industry demonstrated resilience and innovation, culminating in the announcement of the 2021 Effie Russia winners on April 27th. the awards, presented at a late-night show-styled ceremony, reflect a growing emphasis on impactful campaigns and a notable trend toward sustainable development within the Russian market.
The 2021 Effie Russia awards saw flat growth compared to the previous season, with a 40% success rate in trending categories. This year’s results underscore the increasing importance of purpose-driven marketing, as evidenced by the popularity of the Positive Change category and the awarding of the Grand Prix to a case within the non-Profit sector. The Effie Awards, recognized globally as a symbol of marketing effectiveness, provide a benchmark for success and influence strategic direction within the industry.
A total of 123 winners were honored across 53 categories, receiving 26 Gold, 46 Silver, and 51 Bronze awards, in addition to one Grand Prix. The winning case for the Grand Prix can be viewed at https://winners.effie.ru/2021/osnovnye-nominafii/tovary-i-uslugi/gran-pri-nko-blagotvoritel-nye-organizafii/pervoe-mobil-noe-prilozhenie-adresnoi-prozrachnoi-pomoshi.
PepsiCo was recognized as “Most Effective Marketer of the Year,” while BBDO Moscow earned the title of “Most Effective Agency of the Year.” Rodnya Creative PR Studio was named “Most Effective Self-reliant Agency of the Year,” continuing a tradition established by Effie Russia in 2015.
A complete list of the 2021 Effie Awards Russia winners is available at https://winners.effie.ru/2021. A recording of the awards ceremony can be viewed here: https://m.youtube.com/watch?t=1&fbclid=IwAR2wC-wfKd2d6zuMA1OSmwf60NqycpiU-yajOy0Orm8p-VQ4CtI_WBWkxrE&v=UCgkVvSyjvo&feature=youtu.be.
Effie Russia 2021 Partners:
* Strategic partner – Lenta
* General partner – TikTok For Business
* Official partner – SBP
* Event partner – SberMarketing
* Partner - Instagram
* Analytical partner – Breffi
* Media Partner - Sostav
Further data can be found at https://effie.ru/.
