Drivers Prioritize Parking Sensors Over Advanced Tech

A recent study highlights a preference for convenient car features over cutting-edge driver-assistance systems. Motorists are prioritizing simple technologies, such as parking sensors, over the latest advancements like lane-keeping assistance and autonomous emergency braking.

Convenience Reigns Supreme

Parking sensors emerged as the most sought-after feature, according to a survey conducted by the UK division of **eBay**. These were followed by USB ports and Bluetooth connectivity, illustrating a strong preference for comfort and entertainment. Meanwhile, many drivers appear hesitant to embrace complex active safety features.

The study revealed that 38% of drivers find active avoidance technologies like autonomous emergency braking and lane keep assist unsettling. More than half of the participants have never even used some of their advanced driver assistance features.

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A 2023 report by the Insurance Institute for Highway Safety found that while ADAS features are promising, they often have limitations that drivers must understand and not rely on entirely (IIHS 2023).

Focus on Simple Upgrades

The survey involved 2,000 drivers, revealing insights into their attitudes toward various in-car technologies. In response, **eBay** purchased a 2005 **BMW** 330Ci to showcase upgrades. Retrofitting older vehicles with modern features is a trend gaining traction.

These upgrades include smartphone mirroring via Apple CarPlay or Android Auto, blind spot warnings, reversing cameras, and integrated dashcams. These additions demonstrate a focus on improving older cars with the top-rated convenience features.

Ultimately, the study emphasizes that, even with advanced technology, motorists are more concerned with ease of use and entertainment. The focus remains on simplicity and the features drivers use the most.