DraftKings Launches Proprietary Exchange DKeX to Supercharge $11B Prediction Market in Flagship App

Fact-Checked: DraftKings Integrates Proprietary Prediction Market Platform Into Flagship App

In a landmark move, DraftKings has launched a proprietary, vertically integrated foundation for its prediction markets experience, DraftKings Predictions, and integrated it into the DraftKings: Sports & Casino app. The company’s proprietary exchange, DKeX, enables it to innovate more rapidly, per a Friday (June 26) press release.

Jason Robins, CEO and Co-Founder of DraftKings, said in the release, “DKeX provides a vertically integrated foundation for DraftKings Predictions, strengthening our prediction markets content and capabilities, giving us greater control over the technology that powers those offerings, and enabling us to move faster as we continue enhancing our unified app.”

Jeanine Hightower-Sellitto, senior vice president and general manager of prediction markets at DraftKings, stated that the launch of DKeX and its integration into the company’s app “is a major step forward in delivering a best-in-class customer experience in sports nationwide” and “creates new opportunities to further expand the offering ahead of some of the biggest moments on the sports calendar.”

To build DKeX, DraftKings leveraged the technology and the Commodity Futures Trading Commission (CFTC) license it gained with its acquisition of Railbird Technologies, per the release.

DraftKings entered prediction markets in December when it launched DraftKings Predictions as a standalone app and web product. The company said at the time that it would initially allow eligible customers to trade on real-world outcomes in sports and finance and would later add other markets such as entertainment and culture. It added that it planned to connect Railbird Technologies and Railbird Exchange.

DraftKings said in its Friday press release that for the week ending Sunday (June 21), DraftKings Predictions has $3.4 billion in annualized consumer volume and $11.3 billion in annualized total trading volume.

During a May earnings call, Robins framed “sports predictions” as the company’s next frontier, describing the category as a major adjacent opportunity capable of reshaping how consumers engage with live sports.

As governments gather for the upcoming COP29 climate summit, DraftKings’ findings serve as a reminder of the company’s expansion into prediction markets and its integration into its flagship app.