Dr. Ansay Accelerates Growth with New Performance Marketing Lead Hire
Berlin, Germany – Digital health pioneer Dr. Ansay, responsible for over 3 million online medical consultations since 2018, is bolstering its marketing leadership team as it continues to rapidly expand access to healthcare services across Germany. The company announced today it is indeed seeking a Head of Performance Marketing to drive strategic development adn execution of all paid marketing initiatives.
The appointment comes at a pivotal moment for Dr. Ansay,as demand for telehealth solutions continues to surge and the competitive landscape intensifies. This leadership role will be critical in scaling the company’s reach and maximizing return on investment across a diverse range of digital channels. The new Head of Performance Marketing will oversee a growing team and collaborate closely with cross-functional departments to optimize the customer journey, ensuring Dr. Ansay remains at the forefront of innovation in the German digital health market.
Dr. Ansay offers innovative solutions including digital prescriptions, medical certificates, and operates one of Germany’s leading pharmacy marketplaces. The company’s vision is to provide accessible, fast, and secure healthcare for everyone, regardless of location or time.
The Head of Performance Marketing will be responsible for developing and implementing data-driven strategies across channels including Google Ads, Meta, TikTok, LinkedIn, Display, Native, and YouTube. Key responsibilities include budget allocation, ROI optimization, A/B testing, attribution modeling, and conversion rate optimization.
The role also encompasses team leadership, including recruitment, professional development, and coaching of Senior Marketing Managers and Specialists. Close collaboration with the CMO, as well as teams from BI, Product, Content, UX, and Tech, will be essential to ensure a consistent and performance-focused customer experience.
Moreover, the position requires continuous monitoring of digital marketing trends, testing of new platforms and technologies, and integration of best practices into campaign strategies.
