This article discusses the growing trend of well-being and health tourism in the Dominican Republic, highlighting how the country is positioning itself as a destination that prioritizes physical, mental, and emotional balance for both international and local visitors.
Key points include:
Government Support: Decree 787-21 declares well-being and health tourism a matter of national interest, aiming to strengthen the sector through state policy and public-private partnerships to improve quality standards.
Hyatt Inclusive Collection (HIC): HIC is expanding its presence in the Dominican Republic with a focus on personal care. Their offerings include spa therapies with sound, healthy eating options, and custom fitness programs.
HIC’s Strategy: the company sees the Dominican Republic as a crucial market for regional expansion due to its potential to blend luxury with integral well-being. Their strategy centers on creating experiences that cater to modern travelers seeking balance and authenticity, valuing both infrastructure quality and connection to the natural and cultural habitat.
Sustainable and Holistic Offerings: HIC’s “all-inclusive” resorts in the Dominican Republic emphasize comprehensive care, offering activities like yoga, aerobics, meditation, holistic retreats, and spa treatments. They also provide diverse gastronomic options, including vegan and vegetarian choices.
Evolution of “All-Inclusive”: the “all-inclusive” segment is evolving towards more balanced and conscious plans, integrating healthy lifestyles from gastronomy to fitness. While many services are included, guests can also access more specialized spa treatments and personalized activities at an additional cost.
Future Expansion and Alliances: HIC plans to open new resorts, aiming to expand hotel capacity and lead the sector’s transformation towards a model integrating health, sustainability, and technology. They are actively seeking strategic alliances with local suppliers and health experts to enrich their offerings and position the Dominican Republic as a regional leader in wellness and health hospitality. The brand is also open to future collaborations with specialists in functional medicine, longevity, and regenerative therapies.
