rapid Transformation for Enhanced E-Mail Delivery

DHL, a global logistics leader, has revamped its customer-facing e-mail communications by adopting Optimizely Campaign, a leading digital experience platform (DXP). This strategic move aims to boost efficiency,ensure reliability,and personalize customer interactions,especially concerning package notifications and service updates.

The transition to Optimizely Campaign was remarkably swift. From contract signing to full implementation, DHL completed the migration in just four months, showcasing the platform’s adaptability and power.

Focus on Reliability and User Experience

DHL selected optimizely as a long-term partner,emphasizing reliability and user-friendliness. The new e-mail editor offers an intuitive interface, streamlining daily tasks for DHL employees.

With Optimizely Campaign,we not only get reliable performance in e-mail marketing,but also the ability to easily connect our own systems.
Marcel Laufmann, DHL

Mr. Laufmann added that the good customer support was a great help, because it accompanied us closely during the entire launch phase.

Customers also benefit from this upgrade. The Optimizely platform enables DHL to deliver faster,more personalized information,such as package updates and service details,significantly improving the customer experience.

Meeting High-Volume Demands

Optimizely campaign is designed to handle significant e-mail volumes. During peak periods, DHL can send up to 19 million e-mails per day. The system processes up to 1,400 requests per second, generating and dispatching mailings within seconds.

DHL is already leveraging numerous features and plans to implement future product developments to continuously refine its e-mail marketing strategy.

Strategic Partnership for Optimized Communication

daniel Hikel, general manager DACH at Optimizely, highlighted the partnership’s meaning.

This partnership with a global corporation like DHL shows how companies can optimize their communication strategies at various levels by using Optimizely Campaign. The combination of simple usability, fast integration, and high scalability makes it possible to efficiently implement even complex scenarios.
Daniel Hikel, General Manager DACH, Optimizely

Mr. Hikel added that this collaboration sets new standards in e-mail marketing for logistics companies, enhancing customer communication and reducing costs.

FAQ: DHL’s E-Mail Transformation

• Why did DHL choose Optimizely Campaign?

  To improve efficiency, reliability, and personalization in customer e-mail communications.

• How quickly was the system implemented?

  In just four months, from contract signing to full implementation.

• How many e-mails can DHL send per day during peak times?

  Up to 19 million e-mails.

• What benefits do DHL customers receive?

  Faster, more personalized information, such as package updates and service details.