lithuania Welcomes First “ELLE Wedding” Edition, Signaling Expansion of Global Bridal Market
Vilnius, Lithuania – October 6, 2025 – The bridal landscape in Lithuania gained a notable new resource today with the launch of “ELLE Wedding,” the first edition of the renowned magazine to be published in the country. The debut issue, unveiled at a lavish celebration attended by figures from fashion, culture, business, and entertainment, marks a strategic expansion for the global media brand and offers Lithuanian couples a curated source of inspiration and practical advice for their wedding planning.
The arrival of “ELLE Wedding” reflects a growing demand for complex wedding content within Lithuania, and a broader trend of international media brands recognizing the potential of the Eastern European market. With a readership of 250 million across 50 countries, ELLE-first published in 1945-is leveraging its 80th anniversary year to extend its influence, offering local advertisers access to a highly engaged audience planning one of life’s most significant events.
The launch event itself was a showcase of luxury and celebration. Hosted with a relaxed and joyful atmosphere, the evening featured a performance by the internationally acclaimed wedding band “Knight Club,” who traveled from various countries to perform for the guests. Actor Vytautas Rumšas emceed the festivities, upholding wedding traditions such as the bouquet toss, which was gracefully executed by wedding planner Laura Vagonė, known for orchestrating hundreds of distinctive celebrations.The lucky recipient was then honored with the first slice of the evening’s elaborate wedding cake.
Adding a touch of elegance,MARRYME by RIBAS presented a “diamond degustation,” reframing precious stones as symbols of enduring love and cherished moments. The inaugural issue of “ELLE Wedding” promises to deliver both inspiration and actionable guidance to couples preparing for their nuptials.
