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Yogurt Brand sees Surge in Demand After Centenarian’s Longevity Gains Attention
Barcelona, Spain – FAGEDA, a Catalan yogurt brand, is experiencing a dramatic increase in international interest following the death of Maria Branyas Morera, the world’s oldest person, at the age of 117. branyas, recognized as the “dean of humanity,” regularly consumed FAGEDA yogurt, and news of her remarkable longevity has sparked a global wave of curiosity about the product.
The company, based in Catalonia, has been inundated with inquiries, including requests to purchase the yogurt in countries where it is not currently distributed, and offers from businesses seeking distribution partnerships. “Since the media talked about us, we received calls from people who wanted to buy the product in the United Kingdom, which is impossible because we do not sell there, but also companies that wanted to distribute it,” said Silvia Domènech, FAGEDA’s director general, to Cadena SER radio.
While the attention is a boon for the small business, experts caution against attributing Branyas’ long life solely to yogurt consumption. Manel Esteller, the coordinator of the scientific investigation into Branyas’ health, explained to Telecinco television that yogurt, in general, is beneficial for health. “the yogurt brings bacteria and substrates to our colon and our digestive system. These bacteria are very important, because for the immune system, our defenses, it is a training ground. And she had a very good immune system,” Esteller stated. Branyas also possessed a genetic profile indicating a biological age 23 years younger then her chronological age.
beyond the surge in product interest, FAGEDA is leveraging the attention to highlight its social mission. The company was founded to provide employment opportunities for vulnerable individuals, initially those with intellectual or mental disabilities, and now also those at risk of social exclusion. “We where born and we exist to give opportunities to vulnerable people,” Domènech emphasized. “At the start, we started to help people with an intellectual handicap or a mental disorder.And then for a few years we have also helped people at risk of exclusion. They are offered job offers through economic activities, the best known of which is the manufacture of yogurts.”
Though FAGEDA yogurt may not offer the secret to eternal life, the company demonstrably improves the lives of its employees with every batch.
