Dallas Emerges as a Top U.S. Travel Hotspot
Dallas, alongside cities like New York and Las Vegas, is rapidly transforming into a premier travel destination. This evolution, marked by significant accolades, positions Dallas as a compelling choice for diverse travelers seeking unique experiences.
Texas Travel Awards: Dallas-Fort Worth’s Triumph
The Dallas-Fort Worth (DFW) area has made a significant impact in the Texas tourism sector, securing seven major honors in the 2025 Texas Travel Awards. These wins spotlight the region’s blend of urban and suburban attractions, enticing both tourists and industry professionals.
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The awards reflect the rising appeal of North Texas. Plano was named the “Destination of the Year,” while other suburbs, like Frisco and McKinney, also earned recognition for their cultural and hospitality offerings. The 2025 Texas Travel Awards, judged by tourism experts, consider statewide attractions and population-based distinctions, ensuring recognition for both large cities and smaller towns.
Accolades and Attractions
Dallas received notable awards, including two for Reunion Tower, highlighting its innovative social media presence and popular New Year’s Eve celebration. Montage, located in the JW Marriott Dallas Arts District, was lauded as “Best Big Market Restaurant” for its farm-to-table dining.
“Whether you’re a solo traveler seeking cultural depth, a family planning a weekend escape, or a couple chasing culinary indulgence, DFW now offers top-tier experiences—without the need to head to coastal cities.”
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In 2024, the DFW region won five fewer awards, signifying increased momentum. According to a 2024 report by the Dallas Convention & Visitors Bureau, tourism generated $10.3 billion in economic impact. (Dallas Convention & Visitors Bureau).
Suburban Gems and Fort Worth’s Contributions
Frisco’s Texas Sculpture Garden won “Best Big Market Public Art,” while McKinney’s Tupps Brewery was named “Best Brewery in Texas.” Also, The Bingham Estate was honored as the “Best Big Market Unique Lodging.”
Fort Worth also celebrated, with Hotel Drover receiving the “Best Big Market Hotel” award. Further accolades went to attractions like the 31 Days of Denton Halloween, Sledge Distillery, and the Fort Worth Zoo, contributing to DFW’s diverse travel offerings.
Future Outlook
Expect further investments in art, parks, and unique lodging in the DFW region. Local communities will continue culinary innovation, along with heightened regional marketing efforts.
In 2025, Dallas and its suburbs have made a bold statement—they are destinations for exploration and repeated visits. With seven awards under their belt, this region demonstrates that its tourism sector is now smarter, stronger, and more connected than ever.
