Chelsea Unveils Bold New Kits and Training Gear

Blues Embrace London Architecture and Vibrant Greens for 2024/25 Season

Chelsea Football Club is entering the new season with a striking visual overhaul, extending beyond player acquisitions to encompass both on-field attire and training wear. The club has revealed innovative home and away kits, alongside a stylish new training collection developed in partnership with Nike.

New Kits Reflect London’s Identity

The traditional Chelsea blue home kit receives a modern twist with a red finish and a unique print inspired by London’s architectural landscape. The away kit offers a contrasting aesthetic. Recent data from the Premier League shows that kit sales increased by 15% last season, driven by demand for innovative designs and player personalization.

Nike Collaboration Delivers High-Performance Training Range

Chelsea has collaborated with Nike to launch its official 2025/26 training collection. This range, sponsored by the Global Cryptocurrency platform BingX, prioritizes both performance and style, suitable for intense training sessions or casual wear.

The collection features a comprehensive selection of items, including short and long-sleeved pre-match tops, drill tops, shorts, runners, and lightweight outerwear. Designed with input from athletes and fans, the gear seamlessly blends functionality with everyday comfort.

A Palette of Green

The color scheme centers around various shades of green, with a deep “outdoor green” serving as the base. This is complemented by accents of Jade Horizon and Phantom, adding visual depth and contrast.

Standout pieces include the Nike Dri-FIT pre-game top, available in both light and dark versions. This top is engineered with sweat-wicking fabric and a streamlined fit to help athletes stay cool and focused. The Dri-FIT drill top incorporates thumbholes to secure sleeves during movement, while knit shorts and trousers provide elasticity and all-day comfort.

Josh Achampong, Trevoh Chalobah, and Levi Colwill modeled the new range in an exclusive photoshoot to celebrate its launch.

The full collection, available in men’s, women’s, and children’s sizes, is now available for purchase through Chelsea’s official online store.

The new collection represents a significant step in Chelsea’s branding, blending athletic performance with a distinct aesthetic that reflects the club’s connection to London. Fans can expect to see the players sporting the new gear throughout the upcoming season.