chatgpt Outperforms Google in User Engagement, New Data Shows
A recent report from Siege Media reveals a meaningful shift in online user behavior: traffic originating from ChatGPT demonstrates higher engagement rates than traffic from Google’s organic search.Analyzing data from 304 client websites between January 1,2024,and July 31,2025,the study found that ChatGPT-driven traffic exhibited 1.73% greater engagement.
This finding suggests a essential change in how people are discovering and interacting with online content. While ChatGPT currently directs a smaller volume of traffic, the visitors it sends are demonstrably more engaged with the content they find.
According to Michael Archambault, author of the report, this trend presents a strategic challenge for brands.While AI-sourced traffic offers deeper engagement, it may limit overall audience reach. Companies focused on maximizing broad exposure may need to reassess their marketing strategies.
The Siege Media analysis also highlighted the continued effectiveness of traditional digital marketing channels. Paid advertising, affiliate marketing, and company blog pages consistently showed the highest engagement rates overall. This indicates a complex and evolving digital landscape where multiple platforms contribute to user interaction.
The report, titled “GA4 Engagement Rate Benchmarks: ChatGPT vs. Google,” underscores the growing influence of artificial intelligence and prompts a critical discussion about how the integration of AI will reshape digital marketing metrics and audience targeting in the coming years.
