Cat Apparel x Avery Ranch: Celebrity Stylist’s Vintage-Inspired Collection

Celebrity stylist Mark Avery has launched a collaborative workwear collection with Caterpillar apparel, released Monday, aiming to bridge the gap between high fashion and authentic workwear traditions. The “Cat Apparel Designed by Avery Ranch” collection draws heavily on Caterpillar’s 1980s archives and Avery’s personal collection of vintage pieces.

Avery, known for styling Hollywood figures like Ryan Gosling, emphasized his desire to create a line that felt true to Caterpillar’s heritage. “For this collection, I wanted the pieces to feel authentic to the brand. I think today’s consumers can sniff out brands that jump from trend to trend versus brands that have a true identity,” Avery told SJ Denim. “Caterpillar’s long history in the American workwear apparel space is something that I wanted to accentuate here, so that these pieces, even though they are new, seem like they could have been your favorite find at a local vintage store or passed down through generations.”

Raised in rural Virginia, Avery’s aesthetic is rooted in the practicality and durability of workwear. He described his upbringing as being shaped by “function boots, busted denim and the quiet strength of everyday laborers.” This sensibility informs his styling work and is central to the design of the Cat collection. Avery clarified that his goal wasn’t to create a “Hollywood-version” of workwear, but rather an authentic line suitable for all workers.

The collection features pieces inspired by classic workwear staples, including a mid-weight stretch corduroy bomber jacket, a heavy canvas trucker jacket with tonal stitching, and canvas pants with double-knee paneling. Flannel and canvas shirts incorporate vintage Americana details like pointed yoke seams and pearl snap buttons. Logo tees and hats, some featuring the brand’s “Diesel Power” slogan, complete the line. Each item carries a “Designed by Avery Ranch” label, referencing Avery’s Los Angeles-based company and personal brand.

“Avery Ranch is both the place I call home and my company. It’s more than just a physical place now because it was an idea way before I owned a home or even dreamed of getting to share my passions with others,” Avery explained. “Avery Ranch is the product of my daydreams in every way, a place or feeling that everyone is invited to participate in.”

The collaboration originated from a mutual respect between Avery and the Caterpillar brand. “I’ve been a fan of the brand for as long as I can remember,” Avery said. “To be honest I don’t remember there being a time when I wasn’t aware of the logo, the iconic Cat, and it was always synonymous with hard work and effortlessly masculine and cool.”

The project spanned two years, involving Avery working closely with the Cat team in Bozeman, Montana, and at Avery Ranch. The process began with Avery presenting the Cat team with inspiration drawn from his vintage collection and imagery of individuals who wore Caterpillar workwear in the 1980s. “I brought all of this to the Cat team as inspiration for the collection. Working together, they helped me understand how we could capture all these pieces I’d found and make a cohesive, modern collection,” Avery said.

Avery’s experience as a stylist informed his attention to detail regarding fit and proportion throughout the collection. “Knowing how well something fits can really make or break a gaze, I wanted to make sure that the sizing and proportions on everything made sense,” he said. “By focusing on these items, my goal was to ensure that there is a piece or two in this collection that anyone can wear to any type of job site, whether that’s on a red carpet or a ranch.”

Nicole Hom, director of marketing for CAT apparel, described the collaboration as a natural extension of Caterpillar’s evolution as a lifestyle brand, particularly in expanding its presence in the North American market. “While Cat has long been rooted in workwear here, globally the brand has developed a strong presence in streetwear and fashion. This collection serves as a bridge between those two worlds,” she said.

The Avery Ranch collection is part of a broader effort by Cat to grow its lifestyle category in the U.S. The brand is too preparing to launch CAT WWR, a collection designed to reflect the diverse ways people integrate work and life. “Cat apparel has always been designed for wherever you find work, but today that extends beyond the jobsite. It’s about the intersections of life—from the desk or worksite to airport gates to school pick-ups,” Hom said. The company intends to build on its heritage of durability and purpose while embracing modern expectations for versatility and style.