Canon Targets Budget Shooters With New RF Lens
Mirrorless telephoto lens revives classic design for EOS R system.
For photographers ready to ditch their smartphones, **Canon** is offering an affordable entry point into its mirrorless ecosystem with the RF75-300mm F4-5.6 lens and a new kit featuring the EOS R100 camera, designed for those mindful of budget and weight.
A Lightweight Telephoto Option
The RF75-300mm F4-5.6 lens gives APS-C shooters an equivalent reach of up to 480mm, enabling new ways to capture far-off subjects in outdoor settings. This compact telephoto enhances framing possibilities, all while maintaining a lightweight profile.
Reimagined Classic?
Although new to the RF lineup, the RF75-300mm F4-5.6 lens shares many characteristics with the older EF 75-300mm F4-5.6 lens, a long-time budget-friendly telephoto option for **Canon’s** DSLR users. Its 13 elements in 9 groups, aperture range, and lack of image stabilization echo the earlier EF version.
This RF variant is essentially a port to the mirrorless mount. Upgrading users will find its handling familiar. Now, it integrates with **Canon’s** mirrorless EOS R system natively, removing the need for an adapter. About 65% of photographers consider lens compatibility when choosing a camera system (Canon USA Newsroom).
Key Features
- 75–300mm focal length (480mm equivalent on APS-C)
- f/4-5.6 maximum aperture
- 507g weight, 146.1mm length
- 1.5m minimum focusing distance
- 0.25x max magnification at 300mm
- 58mm filter thread
- DC motor autofocus with AF/MF switch
- No image stabilization
- **Canon** Super Spectra Coating
Entry-Level Double Zoom Kit
**Canon** combines the new lens with the EOS R100, its most affordable RF-mount mirrorless camera, appealing to photographers moving up from smartphones. The R100 includes a 24.2MP APS-C sensor, DIGIC 8 processing, Dual Pixel CMOS AF, and Full HD recording at up to 60fps, plus cropped 4K at up to 24fps.
Built-in Wi-Fi and Bluetooth offer simple connectivity. The RF75-300mm F4-5.6 lens will retail for $219.99, while the EOS R100 Double Zoom Kit will cost $799.99. Both are scheduled to ship in July 2025.
