Bubble Tea Demand Surges on College Campuses, Ready-to-Drink brands Respond
Across campuses nationwide, students are embracing bubble tea as a defining beverage of the new semester. Long lines are forming outside cafés near dorms and student centers as the drink-a blend of tea, fruit flavors, and chewy or popping boba-becomes a study break ritual and social staple.
The rising popularity of bubble tea stems from its playful combination of refreshing teas,fruity flavors,and unique textures. The category has evolved with innovations like savory cheese-inspired toppings, maintaining its appeal.As demand grows for more accessible options, ready-to-drink brands like JOYBA Bubble Tea are entering the market, offering a café experience in grocery stores and directly to students.
JOYBA’s product line includes flavors such as Strawberry Lemonade Green Tea, Mango Passion Fruit Green Tea, and Raspberry Dragon Fruit Black Tea. Each cup is portable, includes a built-in straw, and is made without artificial sweeteners.
Research from Broadry indicates increasing online searches for “bubble tea” in the US over the past few years, reflecting the trend’s growth. To capitalize on the momentum, JOYBA is currently hosting a “Boba Bundle Giveaway” throughout September, with prizes including bubble tea, headphones, and digital cameras. Students can enter the sweepstakes at joyba.com/bobabundle until September 30.
