Bref Launches ‘BrefStory Channel’ Miniseries with TikTok Star mattia Stanga
Milan, Italy – July 5, 2025 – Cleaning product brand Bref has unveiled a new social media miniseries, ‘brefstory Channel,’ in collaboration with Italian TikTok and instagram creator Mattia Stanga, boasting over 3 million TikTok followers and 1 million Instagram followers.The campaign was developed by NEXT DIFFERENT and supported by OMNICOM MEDIA GROUP for media planning.
The four-episode series will be published on Stanga’s Instagram and TikTok profiles, exploring the history and evolution of toilet cleaning. Each episode will delve into the origins, myths, and habits surrounding bathroom hygiene, highlighting how Bref products offer efficient and innovative cleaning solutions.Stanga will take on a dual role, acting as both a modern-day explainer and a historical figure from different eras – including prehistory, the Middle ages, the Renaissance, and the French Revolution – too illustrate the progression of toilet cleaning and the effectiveness of Bref’s product range, including Power Active foam, Blue Active+ water, Brilliant Gel, and Luxury fragrances.
The first installment can be viewed on TikTok: https://www.tiktok.com/@mattiastanga/video/7522848039447334166
Key Takeaways:
Innovative Campaign: Bref is leveraging the popularity of social media influencers to engage audiences with a traditionally mundane topic.
Historical angle: The unique approach of framing toilet cleaning within a historical context is designed to capture attention and add a layer of entertainment.
* Multi-platform Reach: Utilizing both Instagram and TikTok maximizes the campaign’s visibility and potential reach.SEO Keywords: Bref, Mattia Stanga, TikTok, Instagram, cleaning products, social media marketing, Italy, NEXT DIFFERENT, OMNICOM MEDIA GROUP, ‘BrefStory Channel,’ miniseries, bathroom hygiene.
