Remo Ruffini, chairman and CEO of Moncler, intends to integrate his children into the leadership of the Italian luxury outerwear company, according to a recent interview with Corriere della Sera. Ruffini outlined a plan focused on expanding Moncler’s presence in the United States and ensuring a familial succession within the business.
Ruffini, born August 27, 1961, in Como, Italy, inherited a background in the clothing industry from his parents. His father, Gianfranco Ruffini, owned Gianfranco Ruffini Ltd., a clothing company operating in the United States during the 1970s, and his mother, Enrica, too ran a clothing business. Ruffini began his career working with his father’s company before returning to Italy and establishing New England, which he later sold to the Stefanel Group.
Prior to fully taking the helm at Moncler, Ruffini served as a creative consultant for the holding company that owned the brand. He acquired control of Moncler in 2003, rescuing it from near bankruptcy and initiating a significant brand transformation. Under his leadership, Moncler launched the Gamme Rouge and Gamme Blue collections, which debuted at Paris and Milan fashion weeks respectively, though these lines were later discontinued in favor of the Moncler Genius project introduced in 2018.
In 2010, Ruffini launched Moncler Grenoble, a technical collection catering to both skiing and après-ski activities, blending historical designs with contemporary aesthetics. He oversaw the company’s initial public offering (IPO) on the Milan stock exchange in December 2013, which saw a 47% increase in share price on its first day of trading, marking one of Italy’s most successful IPOs at the time. This success propelled Ruffini onto the Forbes World’s Billionaires list in 2014.
Currently, Ruffini controls Double R Srl and holds a 15.8% ownership stake in Moncler. The company’s future strategy, as detailed in the Corriere della Sera interview, centers on continued growth in the U.S. Market and the eventual inclusion of his children in key leadership positions within the organization.
