Black Sale 2026: Dates, Discounts & Brands to Watch

Chile is preparing for the Black Sale 2026, a week-long online shopping event scheduled to run from March 30th to April 5th, 2026. The event, organized by Wide Latam, aims to offer discounts of up to 70% across a range of categories, including technology, fashion, sports, and tourism.

More than 100 brands, small and medium-sized enterprises (SMEs), and startups have already confirmed their participation, according to organizers. Participating companies include ABC, Uncomplicated, Nike, Booking, Adidas, Fensa, Casa Royal, Santa Isabel, Flixbus, H&M, Fashions Park, Apple, Pewen, Reuse, and Street Dogs.

The Black Sale is positioned as the first major e-commerce event of the year in Chile, preceding the more widely known Black Friday in November. Wide Latam, the company behind the event, likewise organizes the Chilean edition of Black Friday, having operated in the country for over a decade. The Black Sale was conceived to “democratize the participation of companies of all sizes,” according to event materials.

Offers during the Black Sale will be exclusively available online, with no discounts offered in physical stores. This focus on digital platforms reflects a growing trend in Chilean commerce, as evidenced by the participation of approximately 700 companies in the Cyber Monday event held in October of the previous year.

The event comes as Chile’s e-commerce sector prepares for a busy period of sales. According to a calendar of e-commerce events for 2026, other key dates include the Hot Sale (May 25th – June 2nd), Buen Fin (November 13th – 16th), Black Friday (November 27th), and Cyber Monday (November 30th). The timing of the Black Sale, in the first quarter of the year, is intended to provide a boost to consumers following the expenses associated with the month of March.

Details of the participating brands and available offers can be found on the event website, blacksale.cl, where visitors can register to receive updates on promotions.