Best Buy is launching a major counter-offensive to Amazon’s upcoming Prime Day event, kicking off its own “Early Black Friday” deals as of October 15, 2024. The retailer is offering significant discounts across a wide range of products, including TVs, headphones, laptops, and major appliances, aiming to capture consumer spending before Amazon’s annual sales blitz.
This preemptive strike by best Buy is a strategic move to lessen the impact of Prime Day, which traditionally draws a ample portion of consumer electronics purchases. By initiating sales earlier, Best Buy hopes to attract shoppers seeking immediate deals and possibly divert sales away from Amazon. The event impacts consumers looking for early holiday shopping opportunities and those seeking to avoid the potential frenzy of Prime Day itself. Analysts predict both retailers will aggressively compete on price and availability throughout the month.
Deals currently highlighted include savings of up to $900 on select LG OLED TVs, alongside discounts on brands like Samsung and sony. Apple products, including AirPods and iPads, are also seeing price reductions. Best Buy Plus members receive exclusive access to select deals 30 minutes before the general public, and free shipping is available on orders over $35.
The sale extends beyond electronics, wiht substantial markdowns on kitchen appliances from brands like KitchenAid and Ninja, and discounts on smart home devices. Best Buy’s early sale is available both online at BestBuy.com and in its physical stores nationwide, running through October 17, 2024.
