chinese Automakers Launch Price War at Thailand Motor Expo as EV Sales Lag
BANGKOK – Chinese electric vehicle manufacturers are aggressively promoting low-cost EVs at the Thailand International Motor Expo, which began Saturday in bangkok, in a bid to stimulate demand in a Thai automotive market experiencing a sluggish recovery.Geely is among the brands offering meaningful discounts, including a special price on its compact model, as reported at the expo.
The push comes as Thailand’s auto sales have struggled to rebound fully, despite government incentives aimed at boosting EV adoption.Chinese automakers are hoping to capitalize on price sensitivity, offering compelling options to Thai consumers while competing with established Japanese adn European brands. The expo provides a key platform for these companies to showcase their offerings and gain market share.
Several Chinese brands are leveraging the event to highlight affordable EV models, aiming to attract buyers with lower price tags than many existing options. This competitive pricing strategy reflects a broader trend in the Southeast Asian automotive landscape, where Chinese manufacturers are increasingly challenging customary industry leaders.
The Thailand international Motor Expo runs through December 10th and is expected to draw significant attention from both industry professionals and potential car buyers. The event’s success in driving EV sales will be a key indicator of the market’s trajectory in the coming year.
