Bad Bunny to Headline 2026 Super Bowl Halftime Show, Sponsored by Apple Music
Grammy-winning artist Bad Bunny will headline the Super Bowl LX halftime show on February 2, 2026, Apple confirmed today. This marks a important return for the Puerto Rican superstar, who previously made a guest appearance during Shakira and Jennifer Lopez‘s performance in 2020.
The proclamation solidifies Apple Music’s continued partnership as the official sponsor of the Super Bowl halftime show, following performances by Usher in 2024 and Kendrick Lamar in 2025. For music fans and football enthusiasts alike, this confirms a major entertainment event during Super Bowl LX, promising a high-profile performance from one of the world’s most popular artists. The event will be held on February 2, 2026.
Bad Bunny’s selection as headliner represents a landmark moment for Latin music on the super Bowl stage. His rise to global prominence has redefined the music landscape, and his performance is expected to draw a massive audience. Apple has released a teaser for the event, available to view online.
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