Strong Winter Season Predicted for Austrian Tourism,Driven by European demand
Austria is poised for a robust winter tourism season,according to new research from Österreich Werbung. A study of 10,000 individuals across ten key European markets – Austria, Germany, Switzerland, the Netherlands, Belgium, Denmark, the United Kingdom, France, Poland, and the czech Republic – indicates approximately 16.5 million Europeans are planning a winter holiday in the country. Globally, the expected number of visitors reaches 20.8 million, representing a 0.9% increase year-over-year.
the study reveals Austria’s strong reputation as a winter destination,wiht 40% of respondents ranking it above France and italy. This preference is holding firm despite ongoing economic uncertainty and inflation, as a majority of those surveyed intend to book a winter holiday. Notably,interest is growing specifically from travelers in Germany,Switzerland,the Czech Republic,and Great Britain.
Beyond a single trip, Austria is increasingly viewed as a year-round destination. A significant 86% of winter visitors also return during other seasons, providing a stable base for the tourism industry and supporting growth in summer, spring, and autumn travel.
A positive indicator for the Austrian economy is the limited desire to cut back on spending. Only 12% of respondents expressed plans to reduce their holiday expenditure. Moreover, 40% believe Austria offers the best value for money compared to competing destinations like France and Italy.
While the outlook is positive, Austrian tourism companies are preparing for potential economic challenges and market fluctuations. The government is providing support through initiatives like the new seasonal regulation, aimed at ensuring employment stability and facilitating long-term business planning within the sector.
