A surge in demand for Aupen handbags, triggered by celebrity endorsements, is culminating in a limited-edition online sale tonight. The brand, based in Southeast Asia, has seen a dramatic increase in visibility after Taylor Swift was photographed carrying their asymmetrical Nirvana black leather bag on her first public date with Travis Kelce on November 16, 2023, in New York City.
Since Swift’s initial appearance with the bag, featuring a braided handle and bean-shaped charm, Aupen’s designs have been embraced by a wide range of high-profile figures. Confirmed wearers include Rachel Brosnahan,Florence Pugh,Selena Gomez (seen with an Aupen bag on December 22,2023,in Los Angeles),Kylie Jenner,Charli XCX,Hailey Bieber,Lindsay Lohan,Jenna Ortega,Lucy Liu,Gabrielle Union,and Emily Blunt. The brand’s popularity has grown organically through Instagram, with numerous posts documenting celebrity sightings.
Aupen,founded in 2018 by yu-Hsi Chen,initially gained traction for its unique designs and commitment to craftsmanship. The brand utilizes materials like Italian leather and focuses on creating pieces that blend modern aesthetics with artisanal techniques. The Nirvana bag,priced around $380-$600 depending on customization,quickly became a signature item.
Tonight, Aupen will launch its limited-edition Rouxe mystery pouches online at 7 p.m. PT/10 p.m. ET. These pouches offer customers a chance to win rare items, including a highly coveted crocodile handbag valued at approximately $2,500. The sale is accessible hear.
