Here’s a breakdown of the key facts from the provided text,organized for clarity:
Headline: ATP Extends Digital Partnership with Infosys Through 2028
Key Points:
* Partnership Extension: The ATP (Association of Tennis Professionals) has renewed its digital partnership with Infosys for three years,extending through 2028.
* Infosys’ Role: Infosys is the ATP’s digital innovation partner. They will continue to enhance the tour’s digital platforms, which saw significant traffic in 2025 (2.9 billion views on social, 549.4 million website page views).
* New Initiatives:
* Content Series: A new content series will be created to showcase tennis data,insights,adn match statistics.
* AI Chatbot (Ally): Infosys launched “Ally,” an AI chatbot powered by Infosys Topaz, to provide fans with real-time information on matches, schedules, and statistics.
* Carbon Tracker: Continued growth of the Carbon Tracker sustainability initiative, which helped players offset 585 tonnes of carbon in 2025.
* Previous Work: Infosys has been a technology partner as 2015, developing key ATP digital assets like ATP PlayerZone, ATP Stats Leaderboard, ATP Second Screen, and the ATP app. they last renewed in March 2024, focusing on AI.
* Quotes:
* Chris Dix (ATP CTO): Highlights Infosys’s key role in strengthening the sport through digital solutions and the importance of data.
* Sumit Virmami (Infosys CMO): Emphasizes making tennis more accessible and engaging through AI, and the shift to interactive fan participation.
* Other Partnerships (Infosys):
* Australian Open & French Open (deals ending this year)
* Formula E (new partnership focusing on data and sustainability)
* ATP’s Other Recent Deals:
* Spotify: Global content collaboration.
* Nitto Denko: Renewed title sponsorship of the ATP Finals through 2030.
* Rolex: Renewed official timekeeper partnership.
* Levy UK + Ireland: new partnership for an online retail platform.
* Leadership Change: Eno Polo appointed as new ATP CEO, replacing Massimo Cavelli.
In essence, the article details a continued and expanding relationship between the ATP and Infosys, focused on leveraging technology (especially AI) to improve the fan experience, enhance data insights, and promote sustainability within the sport of tennis.
