XPeng’s electric Surge in Norway: From Humble Beginnings to Tesla Challenger
XPeng’s Norwegian Ascent: Key Takeaways
- XPeng has seen substantial growth in Norway since 2020.
- The company has surpassed 5,000 cars sold in Norway, with a growth rate exceeding 160% in 2025.
- XPeng is expanding globally, selling cars in over 30 countries with plans to reach 60 markets by year’s end.
- The XPeng G6 SUV is a top-seller, competing with models like the Tesla Model Y.
Norway has become a hotbed for new electric car brands, manny originating from China. XPeng was among the first to establish a presence, choosing Norway as its initial market outside of China.
The early days were challenging, marked by import complexities and a limited, less competitive model range. Some initial claims of high customer demand didn’t promptly translate into sales.
Strong Growth Trajectory
Despite the initial hurdles, XPeng’s sales have demonstrated notable growth. From just 86 cars delivered in 2020, sales increased to 474 in 2021. The upward trend has continued, positioning XPeng as one of the fastest-growing brands in Norway.
In 2025, XPeng’s growth has exceeded 160%, placing it 14th in registration statistics, according to the Information Council for Road Traffic (OFV). This success makes xpeng one of the most successful Chinese brands in the Norwegian market.
Milestone Achieved: 5,000 Cars Sold
XPeng has reached a significant milestone, delivering its 5,000th car in Norway through its agent partner, Bilia in Hamar. This achievement underscores the brand’s growing acceptance and popularity in the country.
From its start in Norway,XPeng now operates in over 30 countries and aims to expand to around 60 markets by the end of the year. Global sales have surged, with 94,008 cars sold in the first quarter of this year, marking a 330.8% increase from the previous year.
Challenging Tesla Model Y
XPeng’s ambition in Norway is to become one of the top 10 brands. The company’s SUV is reportedly the best-selling car in its segment and gained recognition as a popular choice earlier this year.
The XPeng G6 SUV directly competes with popular models like the Tesla Model Y, Volkswagen ID.4, and Toyota BZ4X, distinguishing itself with competitive pricing.
The SUV G6 is XPeng’s bestseller and challenges popular models such as the Tesla Model Y.
