Arsenal has unveiled a collaborative fashion collection with London-based brand A-COLD-WALL, marking teh frist time the football club has partnered with a fashion label. The limited-edition 22-piece range is now available to fans.
This partnership reflects a growing trend within UK football, as clubs increasingly seek to engage younger audiences and expand their brand reach through fashion and streetwear collaborations. The move allows Arsenal to tap into A-COLD-WALL‘s established design aesthetic and connect with a new demographic, while providing the brand with access to the club’s global fanbase.
The collection includes a variety of items such as jackets, tracksuits, T-shirts, hoodies, and accessories – encompassing scarves, caps, socks, and even a branded football. It blends A-COLD-WALL*’s signature design elements with Arsenal’s visual identity.
A campaign film supporting the launch features prominent players from both the Arsenal men’s and women’s first teams, including Bukayo Saka, Declan Rice, Martin Ødegaard, William Saliba, Katie McCabe, Kyra Cooney-Cross, Taylor Hinds, Olivia Smith, and Ethan Nwaneri.
