Grupo Aje Plans Category Expansion in 2026, Tripling 3A Store Count by 2025
LIMA, Peru – Grupo Aje, the Peruvian beverage and consumer goods conglomerate, announced plans to enter a new product category in 2026, according to Araceli Añaños, a company representative. This expansion comes as Grupo Aje aggressively scales its retail presence with the aim of tripling the number of its 3A Stores by 2025.
grupo Aje, present in 23 countries across four continents, is one of the largest non-alcoholic beverage manufacturers globally, boasting a portfolio of eight brands including Sky, AMAYU, Big Cola, Volt, Cifrut, Free tea, Pulp, and Sporad, alongside its D’gussto and Dest lines. The company’s strategic focus on expanding both product offerings and direct-to-consumer retail channels signals a broader ambition to solidify its market position and cater to evolving consumer demands. This move impacts retailers, competitors, and consumers across Latin America and beyond.
Añaños did not disclose details regarding the new category, but emphasized the company’s commitment to innovation and growth. Currently, Grupo Aje operates a network of 3A Stores designed to provide a comprehensive shopping experience, offering both Grupo Aje products and complementary goods. The planned tripling of these stores by 2025 represents a significant investment in the company’s retail infrastructure.
