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CUPERTINO, CA – August 26, 2025 – Apple has officially announced a product event scheduled for September 9th, signaling the imminent arrival of the iPhone 17 series and potentially other new devices. The event will be live-streamed on Apple’s official website and other platforms, beginning at 19:00 Italian time (11:00 AM PDT).
Rumors and speculation regarding a September Apple event have circulated for weeks. While September was widely anticipated, the specific date remained unconfirmed untill today. Apple has yet to disclose specific details about the products that will be unveiled, but industry analysts widely expect the iPhone 17 in its various configurations to be a central focus.
Alongside the new iPhone, expectations include the debut of the third-generation AirPods pro. Further product announcements remain unconfirmed. Apple’s annual September event traditionally showcases updates to its core product lines, setting the stage for the holiday shopping season.
Apple has not provided any official details regarding the event’s lineup beyond the date. Though, the iPhone 17 is considered highly probable, along with the anticipated AirPods Pro update and potentially other new products.
