Apple eyes Competition: Vision Pro Survey Reveals Future Smart Glasses Strategy
San Francisco, CA – July 1, 2025 – Apple isn’t just focused on refining its Vision Pro headset; the tech giant is actively scouting the competitive landscape, perhaps laying the groundwork for a broader entry into the smart glasses market.A recent survey distributed to Vision Pro owners reveals Apple is keenly interested in understanding user adoption of rival products, even those outside the direct VR/AR headset category.
The survey, first reported by MacRumors, asks Vision Pro users about their ownership of competing VR headsets like the Meta Quest 3, Meta Quest Pro, playstation VR, Valve Index, and ByteDance’s Pico. This suggests Apple is analyzing the strengths and weaknesses of existing VR offerings to inform its future development.
However, Apple’s inquiry doesn’t stop at direct competitors. The company is also probing Vision Pro owners about their use of smart glasses such as the Meta Ray-Bans, Amazon Echo frames, and Snapchat Spectacles. While these devices aren’t currently direct rivals to the immersive Vision Pro experience, they represent a growing segment of the wearable tech market. This indicates Apple is considering a potential expansion into more mainstream, everyday smart glasses – rumored to be launching as early as 2027.
The survey isn’t uniform, with Reddit user jimmypopjr Apple Vision Pro, smart glasses, VR headset, AR headset, Meta Quest, PlayStation VR, Apple survey, spatial computing, wearable tech, Apple strategy, tech news.
