Apple has removed the dedicated iWork section from its website, redirecting traffic to a broader “Apps” page that prominently features its latest Creator Studio subscription service, signaling a potential shift away from the iWork brand after two decades.
The change, first noted by MacRumors on February 13, 2026, eliminates the standalone webpage previously dedicated to Pages, Keynote, and Numbers. The URL now leads to a general applications page showcasing Creator Studio alongside other Apple offerings like Apple Arcade and Image Playground. While information about Pages, Numbers, and Keynote remains within a “productivity” section of the apps page, the iWork branding is absent, with the focus instead placed on the premium features available through Apple Creator Studio.
Launched in mid-January 2026, Apple Creator Studio offers a subscription service priced at $12.99 per month or $129 per year, bundling professional creative applications including Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage. The subscription also unlocks premium content and features within Pages, Numbers, and Keynote, such as access to royalty-free stock photos, advanced templates, document image blending tools, and AI-powered Super Resolution image upscaling.
The move comes as Apple increasingly emphasizes subscription-based services. Previously, iWork apps were offered as a bundled product, initially priced at $79 in 2005 as a successor to AppleWorks, and later made available for free to users of new Apple devices. The transition to a subscription model for advanced features represents a significant change in how Apple delivers its productivity software.
This rebranding aligns with a broader trend within Apple to phase out the “i” prefix from its product names. Over the past several years, iBooks has been renamed Apple Books, iPhoto became Photos, and iTunes was divided into Apple Music, Apple TV, and Apple Podcasts. Currently, the remaining products with the “i” prefix are iMovie, iCloud, iPhone, iPad, and iMac.
While the iWork branding still appears in some Apple support documentation, according to MacRumors reporting, the removal of the dedicated webpage and the emphasis on Creator Studio suggest a deliberate move to position Pages, Keynote, and Numbers as core components of the subscription service rather than a distinct iWork suite. Apple has not issued a formal statement regarding the future of the iWork brand.
