Apple Secures $750 Million Deal for Exclusive formula 1 US Broadcast Rights
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CUPERTINO, CALIFORNIA – October 19, 2025 – Apple has reached an agreement with Formula One to become the exclusive broadcaster of F1 races in the United States, beginning in 2026. The deal, reportedly worth $750 million, will bring live race coverage, engaging content, and year-round access to the sport to Apple TV+ subscribers.
The partnership builds upon a pre-existing relationship between the two entities, highlighted by their collaboration on the film F1: The Movie, which has achieved global success. This expanded agreement aims to cultivate both existing and new Formula 1 fans within the US market through a extensive content strategy. Apple intends to leverage its technology and platform to deliver a premium viewing experience and unlock new monetization opportunities for the sport.
Deal Details and Key Players
Eddy Cue, Apple’s senior vice president of services, expressed excitement about the expansion of their relationship with Formula One, stating We’re thrilled to expand our relationship with Formula One and offer Apple TV subscribers in the US front row access to one of the most exciting and fastest-growing sports on the planet.
He further emphasized the transformative nature of the 2026 season,with new teams,regulations,and cars,and Apple’s commitment to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can.
Apple TV+ already broadcasts Major League Baseball’s Friday Night Baseball and Major League Soccer’s Sunday Night Soccer, and offers MLS Season Pass as an add-on subscription. This latest acquisition demonstrates Apple’s growing investment in live sports content.
Did You Know? …
Formula 1 viewership in the United States has been steadily increasing in recent years, driven in part by the popularity of the Drive to Survive docuseries on Netflix.
Strategic Implications for Apple and Formula 1
Analysts suggest the deal is mutually beneficial. Formula 1 gains a meaningful revenue increase and the prestige associated with partnering with a leading technology brand. Apple, in turn, gains access to a relatively affluent and youthful fanbase, presenting opportunities to promote its products and services. The sport will also benefit from Apple’s technological capabilities,perhaps expanding its reach and creating new revenue streams.
| Key Deal Element | Details |
|---|---|
| Deal Value | $750 Million |
| Rights Included | Exclusive US Broadcast Rights |
| Start Date | 2026 Season |
| Platform | Apple TV+ |
| Existing Apple Sports Rights | MLB Friday Night Baseball, MLS Sunday Night Soccer, MLS Season Pass |
While the reported $750 million cost is substantial, it could be viewed as a marketing expense for a company of Apple’s size, raising questions about whether this deal will necessarily trigger a broader expansion of Apple’s sports broadcasting portfolio.
Pro Tip: …
Keep an eye on how Apple integrates its technology – such as augmented reality and personalized data insights – into the F1 viewing experience on Apple TV+.
The agreement marks a pivotal moment for Formula 1’s growth in the US, combining the sport’s inherent glamour with the disruptive potential of streaming technology.
news/apple-f1-us-broadcast-rights-deal-formula-one/">“It’s difficult to keep track of the number of sports properties Apple has been linked with over the past few years…”
What impact will Apple’s coverage have on F1’s viewership numbers in the US?
How will this deal influence othre sports leagues considering streaming partnerships?
Formula 1 in the US: A Growing Market
Formula 1 has experienced a surge in popularity in the United States in recent years.This growth is attributed to several factors, including the success of the Drive to Survive series on netflix, which provided behind-the-scenes access and compelling narratives. The addition of the Miami Grand Prix in 2022 and the Las Vegas Grand Prix in 2023 further solidified the sport’s presence in the US market. The US now represents a key growth area for F1, with significant potential for increased viewership and revenue.
Frequently Asked Questions
- What does this Apple deal mean for F1 fans? This deal provides exclusive access to Formula 1 races in the US through Apple TV+, offering live coverage and additional content.
- How much did Apple pay for the F1 US broadcast rights? Apple reportedly paid $750 million for the exclusive rights.
- When will Apple’s F1 coverage begin? The coverage will begin with the 2026 Formula 1 season.
- What other sports does Apple TV+ broadcast? Apple TV+ currently broadcasts MLB friday Night Baseball, MLS Sunday Night Soccer, and offers MLS Season Pass.
- Will this deal affect existing F1 broadcasts outside the US? No, this deal is specifically for broadcast rights within the United States.
We’re excited to see how this partnership unfolds and will continue to provide updates as they become available. Share your thoughts on this exciting development in the comments below!
