Pac-12 Eyes Hoops as Football Future Remains Uncertain

Commissioner hints at broader strategy amid media deal speculation.

As the Pac-12 navigates a turbulent period, marked by media deal uncertainties, Commissioner Teresa Gould is signaling a strategic shift, with basketball potentially playing a pivotal role in the conference’s future.

Media Rights and Expansion Strategy

**Teresa Gould** recently discussed the Pac-12’s strategy to expand beyond football, hinting at the importance of basketball in upcoming media rights negotiations. While details of the Pac-12’s media rights and membership agreement remain heavily redacted, the conference seems intent on charting a new course.

The conference currently sponsors 8 men’s and 11 women’s sports, indicating a broad commitment to athletic programs beyond football.

Financial Realities and Future Options

The Pac-12 faces significant financial pressures, particularly when compared to other major conferences. For instance, the Big Ten generated $845.6 million in revenue during the 2023 fiscal year, distributing an average of $60.5 million to each member institution (USA Today). This revenue disparity underscores the importance of securing a lucrative media deal to ensure the long-term viability of the Pac-12 and its member schools.

Options on the table include potential partnerships with other conferences and exploring new revenue streams. Some experts have speculated about possible mergers or acquisitions involving Mountain West teams.

Grant of Rights

A grant of rights is a legal agreement that gives a conference control over the media rights of its member institutions. This allows the conference to negotiate media deals on behalf of its members, pooling their rights to increase bargaining power.

The specifics of the Pac-12’s grant of rights agreement are not fully public, but they are crucial to understanding the conference’s ability to secure a favorable media deal.

Basketball’s Potential

Given the challenges in football, the Pac-12 is exploring how to leverage basketball to enhance its media value. Highlighting successful basketball programs and showcasing exciting matchups could attract more viewers and increase the conference’s appeal to potential media partners.

Ultimately, the Pac-12’s future hinges on its ability to adapt and innovate in a rapidly changing college sports landscape. A diversified approach, emphasizing sports beyond football, may be the key to survival and success.