AMD Downplays AI Hype, Prioritizes the ‘Perfect PC’ at IFA Berlin
Berlin, Germany – AMD executives at IFA Berlin asserted that current excitement surrounding artificial intelligence is “underhyped,” emphasizing the company’s continued focus on delivering a superior PC experience as its primary goal. Despite acknowledging the growing importance of AI,AMD maintains it is committed to providing chips to partners – even competitors like Nvidia,whose GeForce Now infrastructure utilizes AMD’s Threadripper CPUs.
The company’s stance signals a pragmatic approach to the rapidly evolving tech landscape. while acknowledging AI’s potential, AMD believes a strong foundation in traditional PC performance remains paramount. This strategy comes as the company navigates a challenging market share position, with recent data from Jon Peddie Research indicating AMD held just 6% of the discrete GPU market in Q2 2025. AMD declined to comment on the JPR figures, instead referencing data from Mercury research, and stating radeon demand remains strong despite production catching up after RDNA 4.
AMD also confirmed the continued growth of FidelityFX Super Resolution “Redstone,” slated for release in the second half of this year, promising further performance improvements for gamers.
