‘All’s Fair‘ Logs Biggest Hulu Originals Scripted Debut In 3 Years Despite Scathing Reviews
Los Angeles, CA - November 8, 2023 – Hulu’s new series All’s Fair, starring Kim Kardashian, Niecy Nash-Betts, sarah Paulson, adn Glenn Close, has logged the biggest scripted originals debut on the platform in three years, despite being met with overwhelmingly negative critical reception. The series premiered on November 4 and quickly rose to #1 on Hulu’s Top 15, maintaining the top spot for its first three days.
The show’s launch defied expectations following initial reviews, which included zero-star ratings and a Rotten Tomatoes score that initially registered at 0% before climbing to 5%.Despite the critical backlash – with some reviewers labeling it “the worst show ever” – strong pre-launch awareness fueled by Kardashian’s ample social media presence (354M Instagram followers) and a high-profile promotional tour drove viewership.
Hulu reported that All’s Fair social assets generated over 7 billion impressions and 190 million video views. The negative press itself appears to have sparked curiosity, contributing to the show’s strong debut.
Notably, audience reception differs sharply from critics, with a 66% audience score on rotten Tomatoes - a 61% gap – and 81% positive social sentiment measured by Netbase. Both Kardashian and Glenn Close have actively engaged with fans, addressing the criticism directly. Kardashian posted on Instagram, sarcastically calling the series “the most critically acclaimed show of the year,” while Close shared a parody sketch referencing the negative reviews.
