ALLDAY project’s Annie Moon Overcomes Obstacles to Idol Debut
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Annie Moon, a member of the newly debuted K-pop group ALLDAY Project, has captured public attention due to her unique background. as the granddaughter of Lee Myung Hee, chairwoman of the Shinsegae Group-a major South Korean conglomerate-her journey to becoming an idol involved overcoming significant hurdles. Her story highlights the intersection of privilege and perseverance in the competitive world of K-pop.
A Decade-Long Pursuit of Idol Dreams
Moon’s path to debuting with ALLDAY Project was far from straightforward. She spent nearly a decade seeking her family’s approval to pursue her dreams of becoming a K-pop idol. Initially met with strong opposition, she eventually struck a deal with her family: acceptance into an Ivy League university would grant her the freedom to pursue her passion.
Did You Know? Ivy League schools are among the most prestigious universities in the united States,known for their rigorous academic standards and competitive admissions processes.
In a recent appearance on ZIP Daesung, Moon shared the challenges she faced. “It took about ten years. At first, they were 100% against it,” she explained.”But I kept saying I really wanted to do this. And the deal was, ‘If you get into the Ivy League, we’ll let you.'”
Triumph Through Education: Admission to Columbia University
Demonstrating extraordinary dedication, Annie Moon successfully gained admission to Columbia University, one of the most esteemed Ivy League institutions in the United States. This achievement not only fulfilled her promise to her family but also showcased her commitment to her aspirations.
When asked if her family honored their agreement after her acceptance into Columbia, Moon responded playfully, “They had no choice. They’d already made the deal.”
ALLDAY Project’s Debut and Public Reception
ALLDAY Project officially debuted in June 2025 with their debut single, “FAMOUS.” The group’s debut has sparked considerable discussion, drawing both praise and criticism. The group is signed with The Black Label, a subsidiary of YG Entertainment, which is home to other famous K-pop acts like Blackpink and jeon Somi[
YG Family].
Pro Tip: Following K-pop groups on social media and streaming platforms is a great way to stay updated on their activities and new releases.
Key Details: Annie Moon’s Journey
| Milestone | details |
|---|---|
| Family Opposition | initially faced 100% opposition to her idol dreams. |
| The Deal | Gaining admission to an Ivy League university. |
| University Acceptance | Successfully admitted to Columbia university. |
| Group Debut | Debuted with ALLDAY Project in June 2025. |
The story of Annie Moon serves as an example of determination and the pursuit of dreams against considerable odds. her journey from facing family opposition to achieving academic success and finally debuting as a K-pop idol is both inspiring and unique.
What do you think of Annie Moon’s journey? How do you think her background will influence ALLDAY Project’s future?
Evergreen Insights on K-Pop and Generational Wealth
The K-pop industry has seen an increase in idols from diverse backgrounds, including those from wealthy families. This trend raises questions about accessibility and fairness within the industry. While some argue that wealth provides advantages, others emphasize the importance of talent, hard work, and dedication. According to a 2024 report by the korea Creative Content Agency, the K-pop industry generated over $5 billion in revenue, highlighting its significant economic impact[
KOCCA].
Frequently Asked Questions About Annie Moon and ALLDAY Project
- Who is Annie Moon from ALLDAY Project?
- Annie Moon is a member of the K-pop group ALLDAY Project and the granddaughter of Lee Myung Hee, the chairwoman of Shinsegae Group.
- What challenge did Annie Moon face to become an idol?
- Annie Moon spent ten years convincing her family to allow her to pursue her idol dreams. She had to gain acceptance into an Ivy League university to get their approval.
- Which university did Annie Moon attend?
- Annie Moon gained admission to columbia University, an Ivy League school, fulfilling the condition set by her family.
- What is Shinsegae Group?
- Shinsegae Group is one of the largest South Korean conglomerates, with interests spanning retail, fashion, and food service.
- When did ALLDAY Project make their debut?
- ALLDAY Project officially debuted in June 2025, releasing their debut single “FAMOUS.”
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