Bollywood star Ajay Devgn and danish Devgn have launched Lens Vault Studios (LVS), a new media company poised to leverage technology in entertainment production. The announcement signals a continued expansion of Devgn’s investments in the media and technology sectors,following his recent venture into artificial intelligence with prismix.
LVS will develop content for theatrical release, streaming platforms, advertising, and gaming, with an eye toward international co-productions. The studio’s focus will encompass animation, visual effects, and the application of artificial intelligence in content creation, aiming to establish India as a notable international production hub.
Ajay Devgn will serve as chairman, while Danish Devgn will hold the position of founder and chief executive officer.
“We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realised using world-class technology,” Ajay Devgn stated. “Our goal is to set a new benchmark for Indian media on the global stage, an environment that empowers creators and leverages next-generation tools to bring stories to life at a scale never seen before.”
Danish Devgn articulated the studio’s core philosophy, saying, “At LVS, originality is our currency and intelligence is our engine. We build stories the way innovators build technology – scalable, adaptive, and timeless. From live-action and animation to immersive AR/VR worlds, our goal is to craft IP’s that resonate globally while staying deeply rooted and close to emotions.”
The studio’s initial growth slate includes scripted series, documentaries, lifestyle programming, advertising content, interactive media, and virtual reality projects.
