Apple’s AirPods Pro 3 officially launched on September 19, 2025, marking a significant update to the popular wireless earbuds first released in 2019 and subsequently updated in 2022 with the AirPods Pro 2. The latest iteration of the audio device features a range of enhancements to both features and design, and is currently available with promotional pricing from several major retailers.
The AirPods Pro 3 launched at a price of $249, consistent with the price of the previous generation. Still, some retailers initially listed a base price of $250. Since its release, the earbuds have consistently ranked among the top contenders for best earbuds of 2026, driven by its innovative features.
Key among the improvements in the AirPods Pro 3 is the integration of AI-powered Live Translation, facilitating easier cross-language communication. The earbuds also incorporate an in-ear heart rate monitor and support for over 50 workout types, positioning them as a strong companion for fitness enthusiasts. Apple’s senior vice president of Hardware Engineering, John Ternus, stated that the AirPods Pro 3 represent “a massive leap forward, providing fantastic sound quality and the world’s best ANC of any in-ear wireless headphones.”
The design of the AirPods Pro 3 has been refined with a slightly smaller form factor for improved comfort, and now ships with five different ear tip sizes. Durability has also been enhanced, boasting an IP57 rating for water and dust resistance. Battery life has also seen a notable increase, now capable of lasting up to 10 hours on a single charge.
Several major retailers are currently offering discounts on the AirPods Pro 3, providing consumers with opportunities to acquire the device at a reduced price. Best Buy is offering a $40 discount, bringing the price down to $210, with trade-in options available – including $35 for AirPods Pro 2 and $130 for AirPods Max. Best Buy purchases also include a two-month subscription to Apple TV, and a three-month trial of Apple Music and Apple Fitness Plus for new or returning subscribers. Amazon is also offering a $40 discount, listing the earbuds at $210, but advises customers to ensure purchases are made directly from Amazon to avoid unverified third-party sellers.
Apple itself rarely offers direct discounts, but customers can receive 3% cash back with the Apple Card and benefit from free engraving. Purchases from Apple also include a three-month subscription to Apple Music and Apple Fitness Plus. Target is offering a $20 discount, reducing the price to $230, with an additional 5% savings for Target Circle™ Card holders. Walmart has cut the price by $40, bringing the AirPods Pro 3 to $210, and is bundling subscriptions to Apple Music and Arcade for up to four months, as well as Fitness Plus, TV, and News Plus for up to three months.
Costco members can purchase the AirPods Pro 3 with a $10 discount, at $240, and receive two years of AppleCare Plus. B&H is offering a $10 discount, listing the price at $240, with the option to utilize Payboo credit cards for instant tax rebates, saving approximately 5.5% or $14. Adorama is offering a $9 discount, bringing the price to $240, with an additional 5% savings for Adorama Edge cardholders.
With these varied offers, consumers have multiple avenues to acquire the AirPods Pro 3 at a more accessible price point, making it a potentially opportune time to upgrade or experience Apple’s latest premium earbuds.
