Deezer Takes Stand Against AI-Generated Music Surge
PARIS – Deezer is actively combating a flood of artificially bright music appearing on its platform, implementing measures launched in June to curtail the spread of fully AI-generated content. The streaming service is removing these tracks from algorithmic recommendations and editorial playlists, and is also labeling them as AI-created while halting royalty payments for streams suspected of being fraudulent.
The move comes as the music industry navigates a rapidly evolving landscape shaped by AI song creation tools like Suno AI, which have gained prominence throughout 2024 and 2025. While some, like Timbaland, have embraced the technology by launching an AI music label, others are raising concerns about copyright infringement and the devaluation of human artistry. Deezer’s actions reflect a growing industry effort to address these challenges and protect the rights of musicians.
According to Deezer’s Head of Strategy,Laurentien Lanternier,the company’s approach is “simple: we remove fully AI-generated content from algorithmic recommendations and we don’t include it in editorial playlists.” This policy aims to prioritize music created by human artists and ensure a fair ecosystem for creators.
The rise of AI music has sparked considerable debate,exemplified by the virtual band Velvet Sundown and the recent signing of an “AI music designer” by a record label – a first for the industry. Together, a recent report from the international Confederation of Music Publishers revealed that AI models are training on music without permission, potentially exploiting both established and emerging artists.Deezer’s response signals a commitment to navigating this complex terrain and safeguarding the integrity of the music streaming experiance.
