The number of views on TikTok videos tagged with the hashtag #realestateagents surpassed 202.5 million as of today, signaling a significant shift in how properties are marketed and agents build their brands.
Traditionally focused on open houses and local advertising, real estate professionals are increasingly turning to visual-first social media platforms like TikTok and Instagram to reach potential buyers and sellers. These platforms offer creative avenues for connecting with a wider audience, particularly younger demographics entering the housing market.
According to industry experts, the appeal of TikTok lies in its high reach and trend-driven content. Brandon Shearin, founder and CEO of Ready House Buyer in Dallas, Texas, explained that short, engaging videos are particularly effective. “I’ve found that short, snappy videos on TikTok are incredible for grabbing attention. I often do quick walk-throughs of our flip projects, showing the transformation process. It’s not just about the conclude result; people love seeing the journey,” Shearin said. He emphasized the importance of authenticity and showcasing personality to resonate with viewers.
Instagram, while too visually focused, provides more established features and a broader demographic reach. The platform is particularly strong with older millennials and Generation X and is seeing increased usage among baby boomers. This makes it a valuable tool for agents who rely on visual branding and the promotion of property listings.
The shift towards social media marketing is driven, in part, by the growing influence of millennials and Generation Z in the home-buying market. These generations spend a significant amount of time on platforms like TikTok and Instagram, making them prime targets for real estate agents seeking to establish a presence and connect with potential clients in a natural and unforced way.
A list compiled earlier today identified the top 90 real estate influencers on TikTok, with contact information available for outreach and collaboration. The ranking considered both follower count and engagement levels within the real estate space.
