Samsung Electronics is integrating the artificial intelligence search engine Perplexity into its Galaxy AI ecosystem, beginning with the anticipated S26 series, according to announcements this week.
The partnership, revealed by multiple sources, extends beyond smartphones. Axios reported an exclusive agreement to bring Perplexity’s AI capabilities to Samsung televisions as well. This expansion signals a broadening strategy for Samsung to embed AI-powered search and conversational features across its product lines.
Even as financial details of the deal remain undisclosed, industry observers suggest the arrangement is strategically focused on enhancing user experience rather than immediate revenue generation for Samsung. The move positions Samsung to compete more directly with rivals offering integrated AI search, such as Google and Apple.
Galaxy AI, Samsung’s suite of AI tools, currently includes features like live translation and generative editing. The addition of Perplexity will provide users with an alternative to traditional search methods, offering concise, conversational responses to queries. Samsung Global Newsroom highlighted the expansion as a move to give users “more choice and flexibility” within the Galaxy AI ecosystem.
The integration of Perplexity is expected to debut with the release of the Galaxy S26 series. Samsung has not yet announced a specific launch date for the new devices, or detailed how Perplexity will be implemented on its television platform.
As of Friday, February 27, 2026, Samsung has not responded to requests for further comment regarding the long-term implications of the Perplexity partnership or the specifics of the financial agreement.
