The National Museum of Korea’s exterior has been illuminated with pink lighting as part of a collaboration with the K-pop group BLACKPINK, coinciding with the release of their new album on February 27, 2026. The project, titled “National Museum of Korea x BLACKPINK,” will continue for ten days, concluding on March 8, according to YG Entertainment.
The collaboration extends beyond the exterior lighting to include a Spotify-sponsored listening zone within the National Museum of Korea. Spotify Korea is hosting on-site events for Spotify users, offering exclusive BLACKPINK photocards to participants, as announced on their Instagram account on Thursday.
The initiative is part of a broader global project involving BLACKPINK, according to the National Museum of Korea, and represents a partnership with the global audio streaming platform, Spotify. The museum’s collaboration with BLACKPINK aims to connect with a wider audience through the group’s significant cultural influence.
Online discussions surrounding the event have gained traction, with users on platforms like theqoo.net sharing details about the collaboration and its connection to Spotify.
