The Oesophageal Cancer Fund (OCF) is launching its 25th annual Lollipop Day fundraising and awareness campaign on February 27 and 28, urging the public to be vigilant about symptoms of oesophageal cancer, including persistent heartburn and difficulty swallowing.
The call for increased awareness comes as the OCF celebrates a quarter-century of function to improve outcomes for patients with the disease in Ireland. Founded in 2001 by Noelle Ryan and friends following the loss of Lucilla Hyland to oesophageal cancer, the organization began at a time when diagnoses were frequently late-stage and treatment options were limited.
Patient ambassador Gillian Schorman emphasized the importance of early detection. “I am keen to add my voice to OCF’s efforts in raising awareness of the symptoms of oesophageal cancer, so that we can increase early detection and survival rates. If sharing my story encourages just one person to get their persistent heartburn or difficulty swallowing food checked, then it’s worth it. People shouldn’t be afraid to talk to their doctor about any concerns,” she said.
Significant progress has been made in Ireland’s approach to oesophageal cancer over the past 25 years. The country is now internationally recognized for its clinical management of the disease and associated research. Survival rates have approximately doubled, attributed to advances in multidisciplinary care, research, and a nationally regulated, centralized program. Earlier diagnoses, facilitated by increased awareness, have also contributed to improved outcomes.
But, recent research commissioned by the OCF reveals a gap in public knowledge. While over three-quarters of adults experience heartburn and generally experience capable of managing it themselves, nearly 70% expressed uncertainty about recognizing the early warning signs of oesophageal cancer.
Noelle Ryan, founder of the OCF, reflected on the milestone, stating that continued public awareness efforts are crucial. “When we started OCF, oesophageal cancer was rarely talked about and many people were diagnosed too late. There is far more hope today, but this research shows we still need to help people better understand the symptoms. Difficulty swallowing food or persistent heartburn should always be checked out by a GP, and that’s something we would strongly encourage people in Cork to do if they have any concerns.”
Professor John Reynolds, National Lead for Oesophageal Cancer and a board member of OCF, highlighted the organization’s impact on improving survival rates to international standards and supporting patients. He noted the OCF’s early focus on raising awareness of key symptoms, alongside its support for research and patient education. He also emphasized the growing focus on prevention and the significance of addressing severe or chronic reflux, a risk factor for Barrett’s oesophagus, a precursor to oesophageal cancer.
Padraig Harrington, OCF patron, shared his personal experience with the disease, recalling the unexpected loss of his father over 20 years ago. “My dad passed away from oesophageal cancer over 20 years ago. He was very fit and strong, so it came as a huge shock. On average, people wait around three months before seeking medical advice, and that delay can make a real difference. If you’re experiencing symptoms like difficulty swallowing food, persistent heartburn or hiccups, I would urge you to get them checked. At the very least, it can grant you peace of mind. The Oesophageal Cancer Fund does fantastic work in raising awareness, as knowing the symptoms and acting early really can save lives.”
Ireland’s Barrett’s Oesophagus Registry and Biobank, funded by the OCF and Research Ireland, has turn into a cornerstone of preventative care. The registry, now encompassing nearly 10,000 patients, allows clinicians to monitor progression, intervene early, and, in many cases, prevent cancer development. Approximately 800 patients with pre-cancer or early-stage cancer have been treated through this program, achieving a 100% cure rate.
Carmel Doyle, CEO of OCF, whose husband is a survivor of oesophageal cancer, emphasized the need to focus on prevention, early diagnosis, and education, particularly among men, who are more likely to delay seeking medical attention. She called for increased engagement with GPs and pharmacists in Cork, as they are often the first point of contact for individuals self-treating heartburn and acid reflux. Doyle also urged local businesses, sports clubs, and community groups to participate through employee wellbeing and men’s health programs, stating that increasing awareness will save lives.
February is Oesophageal Awareness Month. Lollipop Day, the OCF’s flagship fundraising and awareness campaign, will seize place on February 27 and 28, with communities, schools, and businesses across Ireland raising funds to support research, patient support, and education.
