Sydney, Australia – Over 10,000 attendees gathered in Sydney this week for the Agentforce World Tour, where Salesforce executives and industry leaders discussed the rapid shift towards “Agentic Enterprises” – organizations leveraging artificial intelligence not as a future possibility, but as a current operational imperative. The event showcased how companies across Australia and Latest Zealand are integrating AI agents into their workflows to drive growth and efficiency.
Leandro Perez, Senior Vice President & Chief Marketing Officer of Salesforce ANZ, emphasized the urgency of AI adoption. “In 2026, AI is no longer a question of belief; it’s a question of execution,” Perez stated. “We’re moving beyond the era of standalone tools and into the era of the Agentic Enterprise. It’s not about waiting for the next capable model; it’s about how quickly you can integrate agents into your workflows to drive real-world growth and impact.” He further urged Australian organizations to move beyond experimentation and build unified systems where people, data, and AI agents collaborate.
The World Tour featured presentations from over 80 customer speakers and 50 partner speakers, highlighting practical applications of AI. Recent research from IDC indicates that workers in Australia and New Zealand believe they could save 32 percent of their workday by utilizing AI tools for routine tasks. Several organizations presented case studies demonstrating these gains.
DonateLife Victoria is utilizing Agentforce as a clinical support tool, significantly reducing the time spent on critical tasks. According to Tony Holland, General Manager of DonateLife Victoria, the implementation of a secure AI agent to automate searches through medical protocols has reclaimed 1,500 minutes of critical care time per coordinator. “In our world, every minute saved is an opportunity to transform a life,” Holland said. “This isn’t just efficiency—it’s a lifesaving capability.”
Zurich Australia is likewise leveraging Agentforce to streamline administrative processes. Jacqui Lennon, Chief Technology and Transformation Officer at Zurich Australia, explained that the technology automates tasks like processing death certificates, reducing processing times from days to near-instantaneous completion. “This ensures our teams can focus on providing empathy and being present for our customers when it matters most,” Lennon stated.
The event also addressed challenges marketers face in keeping pace with evolving customer expectations driven by AI. A new Salesforce State of Marketing report revealed that 86 percent of ANZ marketers acknowledge AI is raising customer expectations for instant, two-way communication, yet nearly two-thirds admit they are struggling to meet these demands.
Salesforce announced several initiatives to support AI skills development and innovation in Australia. The company is expanding its offices in Canberra and Melbourne, and has deployed a new team of Forward Deployed Engineers (FDEs) to assist customers with AI adoption. These FDEs will work directly with organizations to identify and address roadblocks, and provide feedback to Salesforce’s product team.
Salesforce launched its largest Australian employee volunteering initiative, committing 10,000 hours annually to AI skills training partnerships with organizations like FW Jobs Academy and the Indigenous Tech Academy. The company also extended its Military program to the ANZ region, offering free AI training and career resources to veterans and their families. Salesforce reported having delivered over 437,000 volunteer hours, $19.6 million in grants, and providing technology to over 2,800 not-for-profit customers in Australia and New Zealand through its 1-1-1 philanthropic model.
DV Safe Phone, a charity repurposing mobile phones for domestic violence survivors, is benefiting from Salesforce employee volunteering support. Ashton Wood, CEO and Co-Founder of DV Safe Phone, stated, “Technology is vital in supporting DV victims across Australia. The Salesforce platform, and the support of the wider business, is helping our team overcome stressful bottlenecks, ensuring we can provide timely and accurate support to everyone who needs it.”
