A German non-profit organization is seeking a Social Media Manager to spearhead a digital campaign aimed at expanding access to free online learning resources for students from disadvantaged backgrounds. The position, advertised by the organization, which has already facilitated over 23,000 successful student-tutor pairings, offers a flexible remote work arrangement with a salary range of €30,000 to €45,000 annually.
The organization, which operates as a registered non-profit, provides digital learning support and online courses to students whose socio-economic circumstances create barriers to educational assistance. According to the job posting, the role will focus on building a robust social media presence across Instagram, TikTok and LinkedIn, with a strategic emphasis on content creation, community engagement, and, eventually, performance marketing.
The advertised position is a full-time, one-year contract with the potential for long-term employment, contingent on funding. Responsibilities include developing and executing a social media strategy, creating engaging content such as Reels and TikToks, managing online communities, and analyzing performance metrics. The organization is also seeking a candidate with experience or a strong willingness to learn performance marketing techniques like Google Ads and Meta Ads.
The initiative comes as concerns about educational inequality in Germany remain prominent. The “BildungsgeRECHTigkeit” (Educational Justice) initiative, a coalition of 23 foundations, has been advocating for a more equitable education system, emphasizing the link between social background and educational success. A recent ruling by the German Federal Constitutional Court regarding school closures during the pandemic has further highlighted the importance of ensuring access to education for all students, according to the initiative’s website.
Meilensteine e.V., another organization dedicated to promoting educational equity in Germany, also offers support and resources to students. Both organizations emphasize the demand for increased opportunities and resources for students from disadvantaged backgrounds.
The advertised role requires a candidate with proven experience in social media management and content creation, a strong understanding of social media algorithms and trends, and proficiency in tools like Canva. Experience in the non-profit sector is considered a plus. The organization offers benefits including a home office budget, flexible working hours, and opportunities for professional development.
The organization will hold team workshops approximately once per quarter, requiring travel for full-time staff. The position is open to applicants residing in Germany.
